You asked, we delivered. Demand for new headwear options has been at an all-time high over the last two years, and we don’t blame you! Our signature Softies are a longtime customer favorite for their super breathable, non-irritating, and fuzz-free designs. When we got word at Jon Renau HQ that our community has had new Softies prints on their wish list, we had to make that happen! But we didn’t want to produce new pieces that aren’t meaningful. It was important for us to tell a story — specifically, our story.

So, to make these new additions extra special, we decided to pull inspiration from our founder, Stella Reynolds, and the place where the Jon Renau story started: Africa. Born in South Africa, Stella grew up surrounded by bold colors, vibrant patterns, and remarkable visual design that truly resonates with the soul. And that’s exactly what we wanted to channel with our new Heritage Collection, which includes five brand new prints in our best-selling Softies styles.

With the Jon Renau Heritage Collection, you get the best of both worlds. Fashion and function are in perfect harmony, creating unforgettable looks and conversation starters. Get to know the collection below!

Soweto Nights

Soweto is a town in Johannesburg, South Africa, and the warm palette of brown, black, and gold reminds us of the lights that come alive in the town when the sun sets. The abstract feel adds an artistic element to your look. It’s the ultimate day-to-night accessory.

Stiletto Nights

A striking snake print can do no wrong, especially when you want to make a statement. This black and gray snake pattern is native to South Africa and works like a neutral, pairing effortlessly with any ensemble.

Tombi Tales

Like the girls (Tombi) who tell tales and stories in the region, this colorful pattern is bright and energetic — an instant mood booster. With its bold geometric design, you can feel confident wearing this vivid, mesmerizing design.

Spiritual Trails

With hints of black, brown, and white, this print has the meaning of being “spiritual,” while the design reminds us of trails. It's fashion-forward yet approachable. Pair it with your favorite neutral pieces to create the ultimate trend-forward moment.

Royal Cheetah

White indicates royalty, and yellow means fortune. The subtle cheetah print pays homage to Africa's deep roots. The rich palette makes it a must-have for adding dimension and depth to your look.

Learn more here: https://jonrenau.com/new/heritage-headwear/